At all important international film festivals, VR Experiences caused quite a stir in the first half of this year. CinematicVR and Immersive Storytelling inspire the medium of the future with creative, artistic content.

We throw a light on various aspects of development, production, financing and distribution of content and delve into the matter with - among others - Paul Mowbray (NSC Creative, UK), Greg Passmore (VR Technology & Content Creator, USA), Alexandre Perez („Sergeant James“, F), Benjamin de Wit (Artistic Director, VR Days Europe, NL), and Ruta Boguzaite (WideVR, F) according to their experience and best practices.

How to develop for the innovative medium? What does it do to us as a viewer/user? And what business models already exist?

In addition to the keynotes and inspiration talks, experiences will be demoed and expert sessions will take place in parallel.

i4c – Cinematic VR & Immersive Storytelling Speakers

Ruta Boguzaite

Wide / France

With a background of 9 years in the film industry in Lithuania and France, Ruta was organizing the annual interactive event CROSS MEDIA ZEN for 300 content creators – among others – for the Creative Europe Desk Lithuania. Moving to Paris she was project coordinator at the European digital content market CROSS VIDEO DAYS. She teamed with WIDE in 2016 and is responsible for coordination of pan-European projects as well as VR events and partnerships.

Paul Mowbray

NSC Creative / UK

Paul is the Director of NSC Creative, the immersive storytelling studio based at the National Space Centre, UK. He has over 14 years experience of producing, directing, writing and animating for immersive environments across VR, domes, theme parks and museums. He has won awards for immersive design and worked on some of the world's most popular immersive Fulldome documentaries which have inspired millions of people across 70 countries. 

Benjamin de Wit

VR Days / Netherlands

Benjamin de Wit is Founder and Festival Director of VR Days, Europe’s leading creative professional VR/AR/MR event. De Wit was trained as an actor and worked with Ivo van Hove’s Toneelgroep Amsterdam from 2001-2007. Since then, he has developed several businesses including, Spot On Agency, agency for actors and Studio Stomp, digital agency. He is also on the board of Norma, the Dutch neighboring rights organization for musicians and actors.

Alexandre Perez


After graduating from the ESEC film school in Paris, Alexandre Perez embarked on a career in directing, starting with the short awarded « PARKING ». He followed that with more award-winning shorts and two collaborations with France Inter – CANNES YOU HEAR (2014) and ROUGE (2015).
 In 2017, he presents SERGENT JAMES, his first 360° fiction (VR).

Greg Passmore

PassmoreVR / USA

Greg Passmore has produced 3D music videos for Linkin Park, Slash, Devo, & Plain White T’s; developed visual effects technology for Transformers, Alice in Wonderland, Pirates of the Caribbean; worked on simulation rides for Ripley’s, MGM and Disney. He has also produced dozens of museum films and was awarded several patents in special effects and virtual reality. He currently is producing volumetric virtual reality content and custom software from his studio in Austin, Texas.

Rafael Hostettler

Roboy / Switzerland

Being fascinated by the complexity and beauty of everything, Rafael always had a hard time to do just one thing. Since graduating from ETH Zurich, he builds robots that imitate the human anatomy. Roboy, his 3D printed robot boy, plays in a theatre, goes to school and teaches children AI & ethics. Rafael also co-founded Medical Templates to revolutionize image guided interventions in radiology. Ultimately, all he wants is to become a robot, to stay curious forever.

Julia Leeb

photojournalist, filmmaker / Germany

With her studies in international relations Julia works as photojournalist and filmmaker, which have led her to over 80 different countries. She has done projects in the Democratic Republic of Congo, Egypt, Syria, Libya, Afghanistan, Sudan, North Korea and Iran. Her pictures from war torn countries have been published worldwide. She produces VR and 360° content and strongly believes that this technology will fundamentally change journalism as we know it today.

Dr. Thomas Glückstein

Attorney / Germany

Certified specialist attorney for copyright and media law. Studied law in Munich and Amiens (France). Doctoral scholarship at the Max-Planck-Institut for Innovation and Competition. Qualified commercial mediator. With Lausen Rechtsanwälte since 2006. Focus on copyright and company law in the sectors film/TV, multimedia and online media. Activities as a lecturer for the Akademie der Deutschen Medien and the Bavarian Film Centre.

Mitya Sorkin

Feeling Films LLC / Belarus

Mitya is creative producer of film & VR projects at Feeling Films LLC / Minsk, Belarus. Co-author and co-producer of such spherical short films as War Knows No Nation and Here And There he is a pioneer of VR in Belarus.

Mitya is also author of several non-commercial initiatives in Belarus including VIR:CINEMA, annual VR/360 film festival in Minsk. He has been selected as one of 37 participants from 22 European and non-European nations of the VR CREATORS’ LAB in Munich (July, 2017).

Sönke Kirchhof

INVR.SPACE GmbH/ Germany

Sönke is CEO and executive producer of Award winning Full Service VR Studio INVR.SPACE GmbH. He studied political science in Hamburg and Film and TV Production at Filmuniversität Babelsberg. He works in the fields of VR, stereoscopic filmmaking, VFX and CGI Postproduction as well as Research and Development in arts and technology for more than 15 years. He is also founder of reallifefilm international GmbH, working as producer and stereographer in all kind of projects.

Adina Mungenast

FFF Bayern / Germany

After her studies at the Munich Filmschool, Adina Mungenast worked as a producer for movies and series for H&V Entertainment. Since Feburary 2014 she works as a funding executive at the FFF Bayern for feature documentaries, webseries and virtual reality projects.

Ewa Szurogajlo

Creative Europe Desk München / Germany

After graduating in International Relations at the University of Economics in Poznan (Poland) and the Aalborg University (Denmark) Ewa worked as Project Manager in various industries (European Access Group, CCR Logistics Systems, Wirecard Technologies). Since 2012 she is funding consultant at the Creative Europe Desk Munich, one of four German information offices of Creative Europe MEDIA, the EU funding programme for films and games.

Expert Sessions

10.30–12.00 am

Dr. Thomas Glückstein:
Neue Rechtsfragen von Virtual Reality- und 360-Grad-Produktionen (in deutsch)

Mit den neuen Technologien ist ein neues Medium entstanden, für das sich erst langsam ein legal framework herausarbeitet. Viele Fragen sind offen, Musterverträge noch nicht verfügbar. Worauf sollte man achten, wo gibt es schon erste use-cases und wo begibt man sich in völliges Neuland? Fragen, die man unbedingt einem erfahrenen Medienanwalt stellen sollte.

12.00–01.30 pm

Sönke Kirchhof:
Cinematic VR: Creative Tools for Immersive Storytelling

Cinematic VR is a promising field within the development of content for VR environments. Innovative cinematic experiences come into being that involve the user and thereby expand the limits of immersive cinematic storytelling. Established and Independent Filmmakers are already dedicated to create and realize Cinematic VR content since more than a few months as the medium of VR got recharged by Facebook, Samsung, Google, HTC and a lot more companies involved.

01.30–03.00 pm

Greg Passmore:
Wizard Wisdom: How to produce high quality and never boring 360° 3D films

Greg Passmore will discuss in his expert session new methods of real-world acquisition and simulation; the elimination of polygons and photo-bubbles, and illustrate how these new techniques are poised to redefine what the near-future immersive video experience is, the equipment required to produce it and the workflow necessary to rise above home movie VR.

13.30–15.00 Uhr

Adina Mungenast (FFF Bayern) /
Ewa Szurogajlo (Creative Europe Desk München):
Fördermöglichkeiten für VR Projekte in Bayern und Europa
(in Deutsch)

Inzwischen bieten öffentliche Förderanstalten zunehmend Fördermöglichkeiten für VR Projekte an. Der FFF Bayern hat in diesem Jahr eine neue Förderung für Virtual Reality Formate mit erleichterten Bedingungen eingeführt. Auch das EU Programm Creative Europe MEDIA fördert die Entwicklung von Filmen, Serien und Games in Virtual Reality. Und wie? Die beiden Förderberaterinnen vom FFF Bayern und dem Creative Europe Desk München erklären, worauf es bei der Antragstellung ankommt.

03.30–04.30 pm

Ruta Boguzaite and Alexandre Perez:
Financing, Production, Distribution – how to get your VR on tracks (in English)

During this expert session Ruta and Alexandra explain their take on how to finance, realize and distribute VR projects and are happy to discuss in depths questions from participants.

Please register for the expert sessions: The expert sessions are for free, but only accessible with a day pass for the i4c conference


9.30 am Admission
10.00 am Welcome
10.30 am Paul Mowbray / UK
Voyages through VR Storytelling
11.00 am Julia Leeb / D
Transnistria, Congo and the Nuba Mountains: Secluded Worlds in 360°
11.30 am coffee break
12.00 pm Greg Passmore / USA
The Promise of Volumetrics and the Liabilities of 360 Video
12.30 pm Alexandre Perez / F
The making of "Sergeant James"
01.00 pm lunch break
02.00 pm Ruta Boguzaite/ F
Distributing cinematic VR content, market overview and future promises
02.30 pm Benjamin de Wit / NL
Creative Landscape of VR
03.00 pm Mitya Sorkin/ Belarus
Get the Lay of The Land – searching for the language for 360° Film
03.30 pm Sönke Kirchhof / D
Content Creation for VR - New Approaches for Established Formats and Genres
04.00 pm Rafael Hostettler / D
Saving the world from Artificial Intelligence – with Artificial Intelligence
Meet robot ROBOY and his friend LUCY
04.30 pm Demos in the Foyer
05.00 pm End of Event
ab 18.00 Uhr Einladung in das PRESENCE Virtual Reality Center, Kirchenstraße 89A


The Bavarian Film Center is more than delighted to host again the i4c – Content Creation for Virtual Worlds at the impressive modern construction of the HFF – University of Television and Film Munich which is located in the Munich art district vis-à-vis the “Alte Pinakothek”, Bernd-Eichinger-Platz 1. What makes this modern construction so fascinating is its outstanding and advanced architecture.

University of Television and Film Munich
Bernd-Eichinger-Platz 1
(formerly Gabelsbergerstraße 33)
80333 Munich

Google Map




Please register here.
Ticket fee EARLY BIRD 42,00 € / REGULAR 60,00 € 


Bavarian Film Centre
Fon +49 89 64981–0

i4c – Cinematic VR & Immersive Storytelling is an event of the Bavarian Film Centre, Creative Europe Desk Munich, in cooperation with the University of Television and Film Munich, with the support of the Bavarian Ministry of Economic Affairs and Media, Energy and Technology, under the umbrella of Immersive.Bavaria, in collaboration with MedienNetzwerk Bavaria, Laval Virtual and the 3IT Berlin.

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Partner i4c – CinematicVR & Immersive Storytelling

Bayerisches Filmzentrum
Bayerische Staatskanzlei
Hochschule für Fernsehen und Film
Creative Europe
MedienNetzwerk Bayern
Immersive Bavaria
Laval Virtual
VR Days Europe
VR 360° Video Meetup
Design 4 real